Back Story: UltiVideoRec

One the things I learned is that there are more opportunities than I’ll ever have the time and resources to pursue. For example, I have ideas about numerous websites that I think have potential. So my plan was to tie them all together under a common umbrella, and hence have assigned the prefix “Ulti” to all of them. The first of these that I did pursue was UltiCareer. The concept for UltiCareer was to have a site where people from all walks of life describe what a day in the life of their job is like, and what they like and dislike about it. The plan was that this would be a fantastic resource for students or anyone considering a career change to explore the vast array of potential jobs and get first hand insights into what it is like to actually do that job. Seemed like everyone I talked to loved the idea as a resource, especially for students, and stated they wished such a tool was available to them when they were starting out. The challenge was that while everyone agreed it was a great concept, very few people were willing to take the time to respond to even a simple questionnaire to share their insights. Struggling to find a way around this, I found that many people liked the idea of being interviewed, so all they had to do was talk in response to questions posed by the interviewer - they also liked the stroke to their egos of being interviewed and recorded. problem is that approach just isn’t scalable. So I explored creating a tool in which questions could be posed and respondents could record their responses themselves on a laptop , tablet, or smart phone. As we started developing this tool, quickly realized that it has numerous potential uses both for businesses and personal use. Which became the pivot to start developing UltiVideoRec, the multiplatform tool for creating a form of questions and collecting video recorded responses.

Business uses include (but are not limited to) collecting customer testimonials, feedback on product or services, collecting user persona insights for distribution to the entire product development team, collecting and sharing congratulatory or best wishes from colleagues for an employee who is retiring or achieved a major event or significant anniversary.

Personal uses include (again not limited to) collecting and sharing birthday wishes from geographically distributed family and friends; congratulatory message for a major anniversary, graduation, wedding, engagement, or any other event; sharing messages of thanks from children’s sports team to their coach; collecting content to share on a blog/vlog; etc.

Basically, uses are only limited by our imagination.